Knowledge

Bald eagles are confined to their territories. With the seasonssome migrate but you find bald eagles only in a specific habitatnamely forests, mountains and near sea and rivers. You won'tfind them in the desert. In their habitat they know what to do,where they can find prey and which dangers surround them. Byinstinct and by learning they have knowledge about the way theyhave to conduct their lives and about how they have to behavein this habitat. They will never go beyond the limitations of thisframe work. If they do, they die.This holds a lesson for the businessman. He should knoweverything about his business and when I say everything, I meaneverything. He should know all about the products he sells frombeginning to end, every detail should be an open book to him.He can never be surprised with questions on which he has noanswers. He should know about marketing techniques, theposition and plans of competitors etc., etc. And if he doesn'tpossess this knowledge by nature, he has to learn it.