Courage

Bald eagles mate for life and they are absolutely loyal to eachother. From high altitudes the two birds tumble down in adangerous free fall. Mocking the laws of gravity they unite.Only just above the tree tops they separate and fly wing by wingto the nest. This spectacular show requires great courage. Abusinessman also needs courage to be successful. He has to makedecisions about difficult and uncertain subjects. And he alsoneeds to know when to stop his free fall. Having courage to makedifficult decisions is not synonymous for being reckless. Adecision that leads to disaster is not a decision, but a wildguess.You see....the businessman can learn a great deal from thismajestic bird that embodies not only beauty, strength andfreedom but that possesses also the essential conditions andabilities to survive.The beginning businessman as well, who is maybe starting hisbusiness in great uncertainty about the future, can learn fromthe bald eagle:Flying high starts with spreading your wings!

Enough is enough

When Bald Eagles catch prey, they will catch only one fish at atime. It is not possible for them to catch more. But they knowprecisely how to catch this one fish. Their flying skills, theirstrong talons and their eyesight are extremely well developedand fit for the job. Almost every attempt to catch a prey issuccessful.This phenomenom also holds a wise lesson for the businessman.He has to restrict himself to a number of products he can handleand products that matches his skills and abilities. To stay inthe animal world: if you are a cow don't try to jump fences likea horse. People will only laugh at you. It is better to sell oneproduct very well than ten without a satisfying result

Knowledge

Bald eagles are confined to their territories. With the seasonssome migrate but you find bald eagles only in a specific habitatnamely forests, mountains and near sea and rivers. You won'tfind them in the desert. In their habitat they know what to do,where they can find prey and which dangers surround them. Byinstinct and by learning they have knowledge about the way theyhave to conduct their lives and about how they have to behavein this habitat. They will never go beyond the limitations of thisframe work. If they do, they die.This holds a lesson for the businessman. He should knoweverything about his business and when I say everything, I meaneverything. He should know all about the products he sells frombeginning to end, every detail should be an open book to him.He can never be surprised with questions on which he has noanswers. He should know about marketing techniques, theposition and plans of competitors etc., etc. And if he doesn'tpossess this knowledge by nature, he has to learn it.

Vision

Bald eagles are birds that can often be found on very highaltitudes. There they soar and with their very sharp eye sightthey have a clear view on the world below them and especially on the prey they want to catch; fish, that is what they like most.They can see the milky white spot in the water from a distance of many miles. In high places they build their nests.On a rock, on the top of a tree but always on a spot where they have a good view on the world that surrounds them. And from their castle they see what is happening around them and that gives security.The businessman should also have a clear view on what is happening in the market. From very far he should recognize his potential customers and "attack" them at the right moment. At the same time he should be aware of the dangers that surround him, anticipate, absorb the environment and be prepared to act immediately.

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